Hello,
I’m Dama!
I’m a product designer based in Amsterdam with a passion for creating intuitive, impactful experiences.
Born in Santiago, Chile, I come from a multicultural background, which has shaped the way I approach design—balancing different perspectives, needs, and contexts to craft thoughtful solutions.
Out of office
When I’m not designing, you can find me...
Playing video games, my fave are story-based
Travelling, last year I celebrated my birthday in Greece with all my friends
Baking or cooking, it’s where I can zone out and test new flavours
My superpowers
User research
I specialise in uncovering users' pain points, motivations, and behaviours to create meaningful, impactful solutions. I enjoy one-on-one interviews, where in-depth conversations reveal genuine user needs and challenges.
Ideation
Whether refining an existing concept or brainstorming from scratch, I love exploring innovative solutions that push boundaries. I specialise in collaboration, bringing everyone along in the journey.
Data-driven decisions
I thrive on turning insights into action, ensuring that design choices are backed by research. I love results—whether positive or negative—as they provide valuable insights that inform and improve future projects.
Balancing business, design & engineering
I aim to bridge the gap between stakeholders.
I focus on fostering cross-functional collaboration to create solutions that are user-centric, technically feasible, and aligned with business objectives.
References
“I’m so impressed by Dama; she has a great attitude, is thoughtful, creative and communicative.”
Hayley Cattlin
Principal Product Designer
“Dama is excellent at challenging devs and understanding the problem at hand.”
Reis Hill
Senior Product Designer
“Dama is hardcore. She’s able to run back to back workshops and involves the right stakeholders.”
Ben Brewer
Director of Product Design
“Dama shows a great ability to synthesise complex and varied information from multiple sources.”
Dan Lumb
Engineering Manager
“Easy going, humble, collaborative, ownership. You are great for team culture!”
John Crossley
Senior iOS Developer
“Dama always provides design details in a way that is easy for us devs to interpret.”
Jesus Iglesias
Senior Front End Engineer
DH
