damahuerta

Work

About me

Design process

Resume

Hello!

I’m Dama,

I value transparency & empathy

Available in

English & Spanish

Previously at

Moonpig Group

Nice to meet

I’m a product designer using my business background to create meaningful user experiences with impact. I’m highly curious, feel energised when collaborating, and like to solve problems.

Check out my work below

New feature visibility

1.4% increase in conversion

Introduced a new feature in the happy path to improve visibility and boost feature usage. Led to a 1.4% lift in conversion and 0.64% increase in group card project creations.

UX/UI • E2E • Shipped • 2024

Menu iconography

0.4% increase in conversion

Created bespoke icons to improve mobile menu clarity and speed up navigation—resulting in a 0.44% uplift in conversion and 10% reduction in time to select menu category.

UI • Shipped • 2024

Log in incentive

0.2% decrease in conversion

Designed new account page and tested a delayed ‘tooltip’ to nudge users to login—increasing login rates, but negatively impacted conversion. New account page was implemented, but tooltip wasn’t shipped.

UX/UI • Not shipped • 2024

Coming soon

UX research strategy

50+ employee engagement

Organised and led 3 monthly 1:1 user interviews to uncover key insights, with 50+ employees observing. Findings were shared in a newsletter with key takeaways, pain points, suggestions, and next steps.

UX research • 2023

Get to know me

Driven by curiosity and purpose

I love exploring the 'why' behind user behaviours, aiming to design solutions that are both meaningful and impactful.

Energised by people

Collaborating with diverse teams and engaging with users fuels my energy and creativity to drive empathetic design decisions.

Strategic yet detailed

I zoom out on big-picture strategy and zoom in on the little details—aligning business goals while crafting delightful user experiences.

Resilient and adaptable

I love a good challenge! I embrace them as opportunities to learn and adapt to evolving needs and feedback.

More about me

Want to collaborate?

Let’s talk

Send an email

Links

Work

About me

Design process

Download resume

DH

Work

About me

Design process

Resume

Hello!

I’m Dama,

I value transparency & empathy

Available in

English & Spanish

Previously at

Moonpig Group

Nice to meet

I’m a product designer using my business background to create meaningful user experiences with impact. I’m highly curious, feel energised when collaborating, and like to solve problems.

Check out my work below

New feature visibility

1.4% increase in conversion

Introduced a new feature in the happy path to improve visibility and boost feature usage. Led to a 1.4% lift in conversion and 0.64% increase in group card project creations.

UX/UI • E2E • Shipped • 2024

Menu iconography

0.4% increase in conversion

Created bespoke icons to improve mobile menu clarity and speed up navigation—resulting in a 0.44% uplift in conversion and 10% reduction in time to select menu category.

UI • Shipped • 2024

Log in incentive

0.2% decrease in conversion

Designed new account page and tested a delayed ‘tooltip’ to nudge users to login—increasing login rates, but negatively impacted conversion. New account page was implemented, but tooltip wasn’t shipped.

UX/UI • Not shipped • 2024

Coming soon

UX research strategy

50+ employee engagement

Organised and led 3 monthly 1:1 user interviews to uncover key insights, with 50+ employees observing. Findings were shared in a newsletter with key takeaways, pain points, suggestions, and next steps.

UX research • 2023

Get to know me

Driven by curiosity and purpose

I love exploring the 'why' behind user behaviours, aiming to design solutions that are both meaningful and impactful.

Energised by people

Collaborating with diverse teams and engaging with users fuels my energy and creativity to drive empathetic design decisions.

Strategic yet detailed

I zoom out on big-picture strategy and zoom in on the little details—aligning business goals while crafting delightful user experiences.

Resilient and adaptable

I love a good challenge! I embrace them as opportunities to learn and adapt to evolving needs and feedback.

More about me

DH

Want to collaborate?

Let’s talk

Send an email

Links

Work

About me

Design process

Download resume

D

H

Work

About me

Design process

Resume

Hello!

I’m Dama,

I value transparency & empathy

Available in

English & Spanish

Previously at

Moonpig Group

Nice to meet

I’m a product designer using my business background to create meaningful user experiences with impact. I’m highly curious, feel energised when collaborating, and like to solve problems.

Check out my work below

New feature visibility

1.4% increase in conversion

Introduced a new feature in the happy path to improve visibility and boost feature usage. Led to a 1.4% lift in conversion and 0.64% increase in group card project creations.

UX/UI • E2E • Shipped • 2024

Menu iconography

0.4% increase in conversion

Created bespoke icons to improve mobile menu clarity and speed up navigation—resulting in a 0.44% uplift in conversion and 10% reduction in time to select menu category.

UI • Shipped • 2024

Log in incentive

0.2% decrease in conversion

Designed new account page and tested a delayed ‘tooltip’ to nudge users to login—increasing login rates, but negatively impacting conversion. New account page was implemented, but tooltip wasn’t shipped.

UX/UI • Not shipped • 2024

Coming soon

UX research strategy

50+ employee engagement

Organised and led 3 monthly 1:1 user interviews to uncover key insights, with 50+ employees observing. Findings were shared in a newsletter with key takeaways, pain points, suggestions, and next steps.

UX research • 2023

Get to know me

Driven by curiosity and purpose

I love exploring the 'why' behind user behaviours, aiming to design solutions that are both meaningful and impactful.

Energised by people

Collaborating with diverse teams and engaging with users fuels my energy and creativity to drive empathetic design decisions.

Strategic yet detailed

I zoom out on big-picture strategy and zoom in on the little details—aligning business goals while crafting delightful user experiences.

Resilient and adaptable

I love a good challenge! I embrace them as opportunities to learn and adapt to evolving needs and feedback.

More about me

Want to collaborate?

Let’s talk

Send an email

Links

Work

About me

Design process

Download resume